Greenpeace is taking on our current “feel good” fashion recycling trend. It is a fallacy to think we can recycle all the textiles we buy. The amount of textiles that are bought and then thrown away due to our #fastfashion lifestyle is enormous.
It is estimated every US citizen throws away 70 pounds of clothing a year!
If we are just going to throw away or donate these shoddily made clothes for newer-yet-shoddily-made clothes—how is this helping?
The good news is that millennials are rejecting the “trendiosis” of #fastfashion and preferring second-hand, vintage, or more expensive #sustainably sourced textiles.
H&M, Zara Grapple With Sustainable Fashion This Holiday Season (Advertising Age) outlines how the public wants to buy items that are classic and will last a long time. The movement is happening, and it’s been gaining ground in the last few years.
Fashion brands need to urgently re-think the throwaway business model and produce clothing that’s durable, repairable and fit for re-use. —Kirsten Brodde, the head of Greenpeace’s Detox my Fashion campaign