Péro honors materials that have served one function and can now be upcycled. Think “bespoke“, “unique”, and one-of-a-kind. Do I have your attention now? Upcycling is the best use of material that has been “pre-loved”. Think of it as a reincarnation of materials. The language we use to describe “waste” matters. It matters greatly. Until we are designing for “cradle to cradle” let’s find ways to deliver a rebirth for our already-loved garments.