Up-Fuse | Plastic Upcycling into cool, functional accessories
Up-Fuse is a social enterprise, based in Cairo, that promotes a sustainable and eco-conscious lifestyle.
Up-fuse was founded in 2013 by Rania Rafie and Yara Yassin in Berlin, Germany. Both Egyptian product designers are crazy about traveling and sustainability, so they decided to use their passion for design and their aversion of over-consumption to come up with a holistic approach that supports local communities, while raising environmental awareness and decreasing waste; turning challenges into opportunities.
They had me at #couture & #upcycling! Viktor & Rolf have just made me ecstatic with their stunning upcycled ball gown collection! Taking pieces of old and damaged gowns—they created magic!
From the article:
.. the designers were inspired by Kintsugi, a type of Japanese pottery where broken pieces are repaired and dusted with gold or silver to show that imperfections are valorized. It’s the second chapter of the duo’s recycling saga, since for last season’s show they reimagined pieces from their archives and turned them into recycled glory.
#CoutureCollage is my next big word to promote upcycling!
Fast Fashion is akin to fast food. Buying clothes that will only last a season contributes to our textile waste and more CO2 production. By 2013, 97 percent of apparel sold in America was made overseas, according to the American Apparel & Footwear Association.
#Makers and #sustainably sourced materials create #slowfashion. We need to learn how to mend, make, and re-fashion our clothing. Quality is embedded in the process when we know where the materials are coming from.
One of my favorite YouTube channels, MonkeySee, gives you the basics to attempt your own slow fashion revolution!