Guest Blog! #CircularEconomy—Why it is Good for Business! Erich Lawson

Businesses joining the circular economy

Jumping on the Bandwagon of Circular Economy!

Remember the old adage that most of us have heard of: ‘Reduce, Reuse, Recycle’?

Circular economy on the lines of this mantra, involves a positive cycle which stands in stark contrast to the wide-spread linear economy which is based on the approach of take, make and dispose.

Circular economy or CE preserves and improves natural resources by optimizing waste in a way so that it can be used as a valuable resource which can be put back into the existing or a new supply chain as a secondary raw material.

Simply put, it is a form of resource match-making. Organizations find out which of their existing waste materials will match with new applications either in their operations or within other organizations.

Its many benefits include lower environmental impact, solution to resource crisis, more competitive economy and much more. It also allows businesses to implement it either independently or collaboratively.

Stages of Circular Economy

  • Stage 1: Production and Consumption

It is essential to begin with production and processes because they form the first level. Hence, if they are designed smartly the entire process of waste management ahead, will be optimized. This is because introducing smart designs and processes at the production stage itself will help businesses save resources, increase financial gains, reduce waste generation and produce sustainably enhanced products. So at consumption level, these products after consumption can easily be recycled and reused. This means lower levels of waste generated.

  • Stage 2: Managing Waste and Secondary Raw Material

The next stage of a CE involves waste management to extract valuable secondary raw material which can either be recycled or be reused. And these materials hold immense value because the not just reduce environmental footprint but also manufacturing costs.

Global Inspiration

Gradually many organizations across the globe are embracing CE and its many benefits. If you are thinking about making the switch, here are some examples from where you can draw inspiration—

  • A majority of companies which are traditional battery recyclers are basically mining companies. So, they have decided to dig smarter into the waste than dig deeper into the ground.
  • Giant groups such as the U.S. Business Council for Sustainable Development have created B2B material online markets for companies who wish to sell or buy absolutely everything from wood and cardboard to brewery by-products.
  • Many of the UK’s national waste operators are following CE. For instance, SITA figured out a way to use unrecyclable commercial material as a fuel in cement processing kilns. Viridor provides material to recycle plastic bottles to the Coca Cola ECO Plastics plant.

There are many other renowned global brands which have turned to CE to make a difference to environment while taking their businesses to new heights of success.

The old waste industry is now a new resource industry and is at the heart of the promising Circular Economy. So, don’t let this opportunity go to waste; instead, reuse or recycle by adopting CE and move to a greener future, financially and environmentally!


Erich Lawson

Erich Lawson

Author Bio

Erich Lawson is passionate about saving environment by effective recycling. He has written a wide array of articles on how modern recycling equipment can be used by industries to reduce monthly garbage bills and increase recycling revenue. You can learn more about environment savings techniques by visiting Northern California Compactors, Inc blog.

Austin Zero Waste Alliance Meeting tonight! @RecycledReadsTX

Austin Zero Waste Alliance

Austin Zero Waste Alliance

Austin Zero Waste Alliance meeting tonight @! We welcome Joanie Arrott, President of North American Hazardous Materials Management Association . We’ll see you there at 7! Let’s get Austin to !

North American Hazardous Materials Management Association

North American Hazardous Materials Management Association

Recycled Reads

Recycled Reads

Everyday Upcycle + 24 Sustainable DIY Projects x Veranda = MORE IDEAS!

New Year ~ New Inspiration!

Veranda Magazine

Veranda | Inspiration

When I am in the doldrums and can’t figure out what to upcycle next—I usually peruse Veranda.  The magazine features the most innovative designers working today.  Also, if you are an Amazon Prime member, you can read it for free!

Over the break, I also checked out two other inspiring books:


Everyday Upcycle

Everyday Upcycle

Upcycle 24 Sustainable DIY Projects

Upcycle 24 Sustainable DIY Projects


I found a wine crate in poor condition over the holiday break.  I was struggling to find a use for it.  I think a small bench will do!  Do you have a found piece that you can’t find a use for?  Upcycle it!

@qz #Greenpeace #Recycling #Textiles won’t help—let’s #make durable, repairable #clothes!

Via Quartz

Recycling Textiles | Not so much

Recycling Textiles | Not so much

Greenpeace is taking on our current “feel good” fashion recycling trend.  It is a fallacy to think we can recycle all the textiles we buy.  The amount of textiles that are bought and then thrown away due to our #fastfashion lifestyle is enormous.

It is estimated every US citizen throws away 70 pounds of clothing a year!

If we are just going to throw away or donate these shoddily made clothes for newer-yet-shoddily-made clothes—how is this helping?

The good news is that millennials are rejecting the “trendiosis” of  #fastfashion and preferring second-hand, vintage, or more expensive #sustainably sourced textiles.

H&M, Zara Grapple With Sustainable Fashion This Holiday Season (Advertising Age) outlines how the public wants to buy items that are classic and will last a long time. The movement is happening, and it’s been gaining ground in the last few years.

Fashion brands need to urgently re-think the throwaway business model and produce clothing that’s durable, repairable and fit for re-use. —Kirsten Brodde, the head of Greenpeace’s Detox my Fashion campaign

Check out how to buy local in Austin and how we can repair what we have!

26 Billion Pounds of #Textile #Waste goes in our #landfills each year!

26 Billion Pounds of Textile Waste per Year


Via Ecouterre

We’re Sending 26 Billion Pounds of Reusable Textiles to the Landfill Every Year!

That roughly translates to about 78 pounds per person per year.  Do you really need that Zara hoodie?  Do you think that you will be wearing that Forever 21 blouse in two years’ time? #FastFashion has seen it’s last “hurrah”—we cannot keep sending perfectly wearable clothing to our landfills.  #Repair or #upcycle them!