Guest Blog! #CircularEconomy—Why it is Good for Business! Erich Lawson

Businesses joining the circular economy

Jumping on the Bandwagon of Circular Economy!

Remember the old adage that most of us have heard of: ‘Reduce, Reuse, Recycle’?

Circular economy on the lines of this mantra, involves a positive cycle which stands in stark contrast to the wide-spread linear economy which is based on the approach of take, make and dispose.

Circular economy or CE preserves and improves natural resources by optimizing waste in a way so that it can be used as a valuable resource which can be put back into the existing or a new supply chain as a secondary raw material.

Simply put, it is a form of resource match-making. Organizations find out which of their existing waste materials will match with new applications either in their operations or within other organizations.

Its many benefits include lower environmental impact, solution to resource crisis, more competitive economy and much more. It also allows businesses to implement it either independently or collaboratively.

Stages of Circular Economy

  • Stage 1: Production and Consumption

It is essential to begin with production and processes because they form the first level. Hence, if they are designed smartly the entire process of waste management ahead, will be optimized. This is because introducing smart designs and processes at the production stage itself will help businesses save resources, increase financial gains, reduce waste generation and produce sustainably enhanced products. So at consumption level, these products after consumption can easily be recycled and reused. This means lower levels of waste generated.

  • Stage 2: Managing Waste and Secondary Raw Material

The next stage of a CE involves waste management to extract valuable secondary raw material which can either be recycled or be reused. And these materials hold immense value because the not just reduce environmental footprint but also manufacturing costs.

Global Inspiration

Gradually many organizations across the globe are embracing CE and its many benefits. If you are thinking about making the switch, here are some examples from where you can draw inspiration—

  • A majority of companies which are traditional battery recyclers are basically mining companies. So, they have decided to dig smarter into the waste than dig deeper into the ground.
  • Giant groups such as the U.S. Business Council for Sustainable Development have created B2B material online markets for companies who wish to sell or buy absolutely everything from wood and cardboard to brewery by-products.
  • Many of the UK’s national waste operators are following CE. For instance, SITA figured out a way to use unrecyclable commercial material as a fuel in cement processing kilns. Viridor provides material to recycle plastic bottles to the Coca Cola ECO Plastics plant.

There are many other renowned global brands which have turned to CE to make a difference to environment while taking their businesses to new heights of success.

The old waste industry is now a new resource industry and is at the heart of the promising Circular Economy. So, don’t let this opportunity go to waste; instead, reuse or recycle by adopting CE and move to a greener future, financially and environmentally!


Erich Lawson

Erich Lawson

Author Bio

Erich Lawson is passionate about saving environment by effective recycling. He has written a wide array of articles on how modern recycling equipment can be used by industries to reduce monthly garbage bills and increase recycling revenue. You can learn more about environment savings techniques by visiting Northern California Compactors, Inc blog.

#ZeroWaste not just for #hippies anymore! Never was, really | @CNN

Zero Waste is all the rage!

Zero Waste is all the rage!

Via @CNN Isabelle Chapman

Soooooo, now everyone wants less packaging! Yay! Who needs extra stuff on top of the thing that you most desire? No one! Do not hide my purchase in plastic or new resource paper—let my purchase be lovingly ensconced in my very own brought-from-home bag or a #zerowaste reusable status symbol!

Zero Waste isn’t just for hippies anymore

#Austin is on the forefront of zero waste. We have a master plan of 90% diversion rate by 2040.  Ambitious, yes!

Re-Sourcery has featured one of our local businesses helping us get to zero waste, in.gredients.

Austin even has a handy-dandy Shop Zero Waste directory!

Want to become a sustainable green business? Check out Austin Green Business Leaders from the City of Austin Office of Sustainability.

Earth Day Austin Event Map! Get your Event Map! Whooohooo!

2017 Earth Day Austin Event Map

2017 Earth Day Austin Event Map

EVENT MAP!!! ZOMG ~ this will be fun!

@EarthDayATX is upon us!  Tomorrow @HustonTillotson!

Austin Earth Day is an awesome way to show your appreciation for Mother Earth and Austin! Come on down and have fun!  There is a Kid Zone, Outdoor Activity Zone, Eco Discovery Zone, and an Earth Stage with a stellar lineup!

@AustinZeroWaste welcomes @JimmyFlannigan to our Tuesday April 25 meeting @RecycledReadsTX!

Austin Zero Waste Alliance Welcomes Jimmy Flannigan

Austin Zero Waste Alliance Welcomes Jimmy Flannigan

Just a reminder that next Tuesday, April 25, Jimmy Flannigan, Austin’s District 6 City Council member, will be presenting at our Austin Zero Waste Alliance (AZWA) meeting. We will be meeting at Recycled Reads, 5335 Burnet Road, at 7 PM. We’d love to see you there! 

Jimmy Flannigan is the new council member for Northwest Austin (District 6) and has progressive momentum for Austin! Learn how Jimmy is planning “What’s Next” for Austin. Come to the meeting with suggestions and find out how city council is planning for our zero waste future. 

We’ll see you there next week—spread the word and let your friends know! 

Austin Zero Waste Alliance Meeting tonight! @RecycledReadsTX

Austin Zero Waste Alliance

Austin Zero Waste Alliance

Austin Zero Waste Alliance meeting tonight @! We welcome Joanie Arrott, President of North American Hazardous Materials Management Association . We’ll see you there at 7! Let’s get Austin to !

North American Hazardous Materials Management Association

North American Hazardous Materials Management Association

Recycled Reads

Recycled Reads

@in_gredients Keep the doors open and thrive! Best #ZeroWaste #sustainable store in #Austin!

n.gredients | Indiegogo campaign

in.gredients | Indiegogo campaign

in.gredients has an Indiegogo campaign to help it grow and thrive! It is my favorite #zerowaste business in Austin!

From their campaign:

in.gredients is a one-of-a-kind neighborhood grocer and beer garden located in Austin, TX. Over the last four-and-a-half years of doing business, we’ve established ourselves as a cornerstone of the community, leading by example in zero waste, local sourcing and civic engagement. In that same period, the cost of doing business has risen dramatically, threatening our continued existence.

Please stop by for sustainable shopping and stay for a cold drink on the porch—this is one of the best front porches in Austin!

in.gredients front porch

in.gredients front porch

Looking for #ZeroWaste holiday shopping in #Austin? #LocallyAustin

LocallyAustin | Shop Zero Waste for the Holidays!

LocallyAustin | Shop Zero Waste for the Holidays!

City of Austin has just the “thing” for you!  ShopZeroWaste! We all know the holidays can be overwhelming with choices (and guilt)! If you want to be mindful of your holiday spending this year— is for you!  #LocallyAustin is an online searchable database that makes it easy to find #local shops to keep you #zerowaste for the holidays!

I also have it on good authority that Recycled Reads has gift certificates available! Now you can give the gift of #zerowaste shopping!  Happy Holidays!


Tonight! Bob Gedert— director of Austin Resource Recovery to speak @AustinZeroWaste!

Bob Gedert | Austin Resource Recovery Director + National Recycling Coalition President

Bob Gedert

Austin Zero Waste Alliance


Recycled Reads



Austin Zero Waste Alliance is excited to be hosting Austin’s Resource Recovery Director and President of the National Recycling Coalition Bob Gedert at our next meeting, Tuesday, November 29. Meeting is at 7 PM at Recycled Reads (5335 Burnet Road).

See you there!

WHAT: Monthly Austin Zero Waste Alliance Meeting with Bob Gedert
WHEN: Tuesday, November 29, 7 PM
WHERE: Recycled Reads, 5335 Burnet Road

Entrepreneurial Companies Making #Upcycling their Model for #Sustainable #Fashion!


Berkshire Bohemian

Berkshire Bohemian | Photo: Jan Gerards

  1. It’s sustainable. Upcycling reduces clothing and textile waste by reusing deadstock or gently used fabric to create new garments and products. Making a single cotton T-shirt requires over 700 gallons of water, whereas using a pre-existing T-shirt to make something new requires nearly no water. In addition, upcycling can divert some of the 85% of textile waste that ends up in landfills.
  2. It’s cost-effective. Similar to reducing waste, upcycling can be less expensive since used or pre-existing materials are typically a fraction of the cost of newly-made materials and textiles.
  3. It’s creative. Upcycling requires creativity to envision the potential of existing materials to create something new and beautiful.


One of the new companies exploring using #waste as a resource is Berkshire Bohemian.  They make bags that are stylish and upcycled!

Berkshire Bohemian bag

Berkshire Bohemian bag

There are more new fashion upcyclers that consider “trash” as fodder for a better product.  These #entrepreneurs are creating a more sustainable future.  This is evidenced in the move toward #slowfashion and an awareness of the garment industry’s harmful supply chain. Erika Brown (from Berkshire Bohemian) envisions a future where consumerism doesn’t “cost the earth” — meaning that economic gain doesn’t necessarily mean environmental loss.

Creating items for #consumption needn’t be a zero sum game!  We can work with what we have—creating desirable items from #castoff unconventional materials.  We need to know how our garments and home goods are made. Upcycling is a #winwinwin for all.

More about entrepreneurial upcycling companies: Why are fashion companies embracing upcycling? [Danielle Sabrina @DanielleScorp via #HuffPost]