Stella McCartney and Vivienne Westwood have been sustainable fashion icons for years. Vivienne had been “beating the drum” for a more ethical fashion supply chain for year and Stella has been the “bleeding edge” for savvy designers since the 90’s. Stella has teamed up with Adidas + Parley for the Oceans for #upcycled ocean plastic into the most desirable accessories.
From the article:
Parley for the Oceans has developed yarns and fabrics made out of plastic trash — think fishing nets and bottles — as a new kind of material for the fashion industry. McCartney has partnered with Adidas to make shoes using Parley’s materials, too.
“To take something that is destructive and turn it into something that’s sexy and cool, how can that not be luxury?” McCartney told The New York Times.
McCartney’s brand will use the material to replace woven or recycled polyester, according to the paper. The brand’s official site doesn’t say how long the partnership with Parley will last, but according to InStyle, items will debut in July.